It was the summer of 1996. Coca Cola had just stunned Pepsi by outbidding them for the World Cup rights. Not to be outdone though, the latter blew officialdom to bits with its cheeky ‘Nothing official about it’ campaign that had top cricket stars — Sachin Tendulkar, Mohammad Azharduddin and Vinod Kambli — all endorsing Pepsi. Coke paid a hefty packet, but the sales skyrocketed for their rivals.