What’s banal, annoying and anonymous?
When you look back at Bridget Jones’ Diary’s caught-wearing-granny-pants-on-a-date humour, it’s easy to see why the confessional mode makes such a happy mix with chick-lit. Another turn-of-the-century phenomenon, Sex and the City, got the formula down pat, going from a syndicated column to the blitz of television, cinema and, of course, paperback.