As technological advancements in the beauty industry takes giant steps, serums for hair, face and body are coming back as a safe and reliable product in skin care. Both men and women are using serums to get a youthful effect. Reetika Kotecha, beauty expert and Clarins skin spa India head, shares her insight into the many wonders of serum.

From the designer who patented the jodhpurs and the bandhgalas, Raghavendra Rathore has always been on a drive. The latest up the charismatic designer’s sleeve is designing Saif Ali Khan’s wedding trousseau. Though Raghavendra has been designing Saif’s clothes for a while now, the sittings for his wedding collections begin only end of this month.

As the dusky beauty look catches on, the numbers in the cosmopolitan cities across the country seem to be growing. The good news is that the trend is moving towards refraining from using artificial cosmetic bleaching treatments to lighten the colour of your skin as these are also dangerous.

With the onset of the wedding season, as the brides get set to spruce themselves, the grooms aren’t far behind. Either with their fiancé or on their own, these young grooms-to-be are getting beauty conscious and are going the whole hog with exotic Indian therapies replete with scrubs, massages, wraps, yoga and meditation, facials, manicure, pedicure, threading, waxing and hair dressing.

He is the most searched name on the Internet amongst all the Bollywood men today and for good reasons. He has also been tagged as a Casanova, what with his alleged link-ups with so many B-town hotties.

Your hands are probably on view a lot more often than you realise. Artificial nails or nail enhancements or extensions, are coverings placed over fingernails as fashion accessories which have been causing quite a stir globally amongst the fashionistas.

A post work-out regimen is very important to maintain healthy skin. Chandrika Mahendra, senior research scientist at The Himalaya Drug company, shares how you can take care of your skin both before and after your workout.

Chocolate is fast catching on as a favoured ingredient for many beauty treatments across the world. Many spas and salons utilise chocolate, which can benefit the skin and make it more beautiful. Being used by both men and women for facials, body massages and waxing, it is creeping in most treatments as it is a good moisturiser for dry skin.

With the Olympics season on and sports persons staying out in the sun for a long time, what’s the best way to keep sports sun tans at bay. Poornima Shetty, beauty and skin care expert from Bengaluru who runs the Pittstop Salon and day spa shares tips on how to sport swimwear and sleeveless sports wear with panache.

How do you know when it’s too much or too little? How much moisturiser do you apply every day or do you know how much sunscreen is the right amount?