Abig chunk of advertising and marketing communication is still busy giving one way sermon to consumers.

One look at the recent plethora of ads of different cosmetic products and you notice that although by their category definition they should all do different things, they all clai

The results of India’s 2011 Census on gender inequality is shocking in its implication; far fewer girls than boys are born in the country each year in the last decade.

There was a time when mummy and food were inseparable. The ads were full of grinning mummies and salivating eaters going gaga over her food.

Strange things have started happening in corporate corridors across the world.

A wise man once lamented that if he had the eyes of a fly he would have enjoyed an undivided 360 degree view of the world. Yes, seeing and observing is a unique activity.

“The world is too much with us,’’ poet William Wordsworth lamented in his Petrarchan sonnet. But how much is too much? The digital world has dissected us, opened up all our folds and stretched and pinned us on the table of reality. We are open to public view and are subjects of public discourse. Our bodies are our graffiti, our radio jockeys and our confidants to whom we disclose the problems which we otherwise don’t share.

Rank and position has a universal appeal be it in the Commonwealth Games or in the release of new advertising commercials.

Flick across any TV channel — local, national or international, and you will unmistakably find a cookery show!

“Rogue bikers storm CP again,” goes the newspaper headline... “At least 100 bikers zoomed onto the outer circle in Connaught Place honking and performing dangerous stunts forcing all vehicle movements to a complete halt. ... Exactly three years after 19 youngsters were arrested, the capital city witnessed similar scenes on Thursday night.”