We have all heard of the phrase, less is more (coined by Robert Browning in his poem Andre del Sarto). That best describes and sums up ‘minimalist cool’. It is more about class and style, dahling and less about embellishment. More about charisma and less about the gaudiness of the garment, it’s more about clever editing than overloading.

Observing Spring Summer ‘10 on the catwalks I noticed massive, voluminous dresses. Alexander McQueen’s iridescent snake print dresses with a structured origami pleated look and an exaggerated hip.

Every season they say that animal print is out of fashion. “You will be dismissed as a fashion relic if you wander anywhere close to this beastly creature.” And then, just before the fashion guru could even complete her sentence, Roberto Cavalli launches his stunning python print collection.