Here is an opportunity to be a part of the Mills and Boon (MB) phenomenon. Yes, the romance novels are planning to feature Indian models on cover. And the hopefuls need to be above 18 years. After roping in some Indian contributors, the move, according to experts, will give an Indian connect to the enjoyably soppy novels. Even aspiring models, mostly youngsters are excited about the initiative.
The aspirants can log on to their website or sign up on their Facebook page and simply upload their snaps. “The response has been very good so far,” said Manish Singh, country manager Harlequin Mills & Boon India. An average of 1,000 hopefuls have already applied.
Three males and three females will be selected to feature on the covers of the Passion series of books that will be published in December.
These books will be written by journalist Aastha Atray Banan, banker Shoma Narayanan and Delhi-based retired principal Poonam Dabbas. The publishing house has launched the hunt as part of its “Friends for Life” campaign.
“I have already applied for the same through the website, but haven’t told my friends or family about it. While my all my friends have enjoyed MB, but being on the cover is a big thing. With fingers crossed, am waiting for my luck to favour me,” says Diana (name changed), a Delhi-based model.
For readers, Indian faces on the cover will be something to look forward to. “Like we have Indian versions of all the high-end fashion and lifestyle magazines, it will be a welcome idea to have same with the MB range. We will certainly look forward to it,” says Rimmi Sharma, 25, an avid MB reader. And when asked if she would like to grace the cover, Rimmi winks in affirmation.
Manish says the criteria for selection is akin to model hunt. “We’re looking for males who are charismatic and match the traditional billing of tall, dark and handsome. Women should be charming and beautiful.”
The last date for entries is August 31