A Japanese company has ordered all its 2,700 employees to get the same haircut as a part of a national campaign to reduce energy consumption.
Tokyo-based Maeda Corporation announced the move in the wake of the Fukushima nuclear disaster in March, when an earthquake and tsunami had struck the country.
Men have been asked to sport a short back-and-sides, slightly longer on the top, whereas women have been asked to keep a ‘cute’ bob with a fringe that can be combed to one side.
This move was mainly taken so that their employees don’t feel the need to use hair driers much often.
“Our company is very keen on protecting the environment and we encourage our staff to adopt many environment-friendly actions,” the Daily Mail quoted Chizuru Inoue, a spokesman for Maeda Corp, as telling the Daily Telegraph.
“We are not sure of the data yet, but we believe if people have short hair they do not need to use their hair driers for so long and they will use less water.
“If all our staff do this, then it may save a lot of power,” added Inoue.