The Indian toy industry is growing by 30 per cent every year, and soon it will see a boom like never before,” said Raj Kumar, President of the Toy Association of India (TAI), who was present at the fifth Indian Toy Exhibition organised at Pragati Maidan’s Hall number 11. This year the TAI brought together 88 Indian toy manufacturers and nine other international companies under one roof to promote toy business in the Indian market.
The theme of this year’s exposition is ‘go green’, which is highlighted by many participating toy makers, who use environmental-friendly packaging and manufacturing techniques in designing new age toys.
TAI has also put up interesting stalls to spread awareness about toy safety guidelines and mandatory safety standards in toy manufacturing. R.S. Mathur, director of NINCO, a Spanish toy company informed, “We manufacture high-tech cars and planes for kids above 12 years. We have designed the F1 toy cars and before October we will launch the racing track inspired by the Indian F1 track. Our latest toy cars are electricity operated and the plastic that we used to build these toys is eco-friendly. It is specially made by removing all the toxic chemicals and safe for children.”
Apart from the usual toys, this time there are also various edutainment (educational+ entertainment) toys at the exhibition. Mitashi toys, a Mumbai-based company has a concept toy called ‘My e-book,’ which has around 95 activities for kids. Joyti Keswani, assistant marketing manager of Mitashi informs, “We have keyboard gaming and educational toys through which kids can learn spellings, simple math, puzzles and logic. In a few models we have used LED colour screen, organic plastic and musical keys, which will help kids to learn faster.”
The exhibition is on till today