FMCG major Britannia Industries Ltd on Saturday said it is in the process of reviewing the pricing structure of its products in view of the sharp increase in input costs.
“Price is a dynamic variable and we are continuously monitoring the situation,” Britannia Industries MD and CEO Vinita Bali said when asked whether the company was planning to increase product prices.
Bali said the company plans to invest Rs 200 crores across the country in the current fiscal.
She said the company plans to enter the breakfast segment by offering a mixed pallete ranging from “upma” to porridge.
The company was in the process of setting up two factories in Bihar and Orissa.