The National Health Service (NHS) has launched a raunchy Twilight-style vampire advert to encourage young Brit men to visit their dentists.
The video shows a young woman stripping to her underwear and being seduced by a vampire before knocking him back after smelling his bad breath.
Dentists in Northamptonshire and Hampshire launched the clip, after research revealed a high proportion of 16 to 35 year old men are not getting their teeth checked.
It is hoped the bizarre new video will buck the trend by encouraging more young men to think about what affect their teeth is having on their chances of romance.
“Men are traditionally less likely to go to the dentist mainly because they don't think of the long-term health consequence,” the Daily Mail quoted said Simon Bryant, acting associate director of public health for NHS Portsmouth, as saying.
“We know this group of men respond well to things that are related to being with a partner, so that's why the clip is about a couple.
“It's an innovative way to try and increase the number of men going to the dentist,” he added.