[1]BSP supremo and UP chief minister Mayawati has planned an aggressive media blitz in the run-up to next year’s state Assembly elections, with a budget of `40 crores having been earmarked this year for ad films to propagate achievements of her government.
Amidst a flurry of negative news hitting the UP government in recent time, Ms Mayawati is going to leave no stone unturned to reach out to as many voters as possible for the next year’s state elections.
“A report was submitted to the chief minister to go aggressive in selling achievements of the Mayawati-led government through ad films. The report called for making a large number of ad films to capture achievements of the Mayawati-led administration to counter negative propaganda of the Opposition parties. The report has been approved by the chief minister,” sources revealed.
Sources said that the total budget approved for broadcasting ad films is `40 crores, which is much higher then a similar move in the run up to the 2008 Lok Sabha elections.
A number of agencies which earlier worked for the incumbent governments of Narendra Modi-led Gujarat, Sheila Dikshit-led Delhi and Bhupinder Singh Hooda-led Haryana have been asked to submit their concepts and proposals to the office of the UP chief minister soon.
The brief that the ad filmmakers have been given is that they can show the visual of Ms Mayawati in the background, while showcasing success stories of the individual government programmes as the theme, sources revealed.
The ad films will especially take on the attack of the Opposition parties on the law and order front, with comparative statistics on crime during the earlier reign of Samajwadi Party chief Mulayam Singh Yadav as chief minister featuring in the campaign.
The ad filmmakers have reportedly been given full liberty to use their creativity skills while making their ultra-short documentaries, which would be broadcast on electronic news channels.
Links:
[1] http://103.241.136.51/indjpg-439