With cocoa production not meeting the demands of consumption, chocoholics might need to burn a hole in their pocket to enjoy a bar of chocolate in the future. A recent study revealed that in the coming years chocolate can be as pricey as gold. Would people invest in edible chocolate? Will chocolate take the place of gold, well some say chocolate may be the next Kohinoor to flaunt.
Actress Lakshmi Rai says, “One may think twice before indulging in it, but there will always be those chocoholics, who would pick up a chocolate whenever they can. Even if chocolates are expensive, I don’t think people would replace gold jewellery with chocolate jewellery. I think they are sensible enough to know what has real value.”
Imagine a day when you open your fridge when you have cravings and not be able to reach out for that bar of rich milk chocolate. Siddharth Shashankan, a chocoholic says, “Even if the prices touch the sky I would still buy chocolates and cherish them, maybe not on a daily basis, but I still will.” He adds, “If chocolates turn out to be as expensive as gold, the chocolatier will definitely turn it into a good business model by designing chocolate jewellery with precious stones embedded in it.”