Bullying is a learnt behaviour — that children learn from their families and thus telling bullies to stop bullying is not enough, say experts. A team, led by Prof. Marilyn Campbell of the Queensland University of Technology, has claimed that bullying's a learnt behaviour and that children learned from their families how to be bullies. "When children see domestic violence which can be both physical and emotional abuse, they see that unequal power can be used to get your own way. Parents may talk at the dinner table about their own bullying behaviour in the workplace and children pick that up as a method of getting what you want. "On top of this, lots of media show that bullies win. Bullying is a deeply embedded social relationship problem," she said. Prof. Campbell said that the negative consequences for a childhood bully were just as severe as the consequences of being a victim. "Bullies go onto have lots of relationship issues. They have difficulty in romantic relationships. Only people who are scared of them are their companions, their henchmen, in primary school. "Bullies in primary school have been shown to be more likely to be convicted of a criminal offence before they reach their twenties than children who are not involved in bullying a 2006 study has shown. "They also often have drug and alcohol misuse problems because they self-medicate as they haven't figured out how to have good relationships," she said.