As Neymar drove a blistering shot into the top-right corner of the Japanese goal on Saturday, he strengthened his claim to one of the most coveted garments in world sport.
There are many iconic shirt numbers in football — the Argentina number 10, the number seven shirt at Manchester United, Celtic and Liverpool — but none are as evocative as Brazil’s numero dez.
In many countries, such as Argentina, Italy and the Balkan states, the number 10 is associated with languid playmakers, but in Brazil it often graces the torso of the team’s most dynamic player.
When someone dons the shirt, they are thereby grasping a thread that runs all the way back to the great Pele.
Pele first wore the jersey as a 17-year-old at the 1958 World Cup in Sweden and it did not leave his back until he called time on his international career, 13 years and three World Cup winners’ medals later, in 1971. As well as his 77 international goals, Pele’s outrageous inventiveness meant that the shirt came to represent Brazil’s innate gift for creativity.
Any number of Brazil’s players could have sported the number 10 at the 1982 World Cup in Spain, but the honour fell to Zico, who spearheaded one of the most popular teams never to have won the tournament.
Pele aside, the only other men to lift the World Cup in the Brazil number 10 shirt are Rai and Rivaldo, both of whom possessed the requisite attributes of elegance, vision and match-changing class.
With its green numbering against a yellow background, the shirt is recognisable all around the world, but in the wrong circumstances, it can weigh like a lead weight.
Ronaldinho and Kaka, Ballon d’Or winners both, failed to inspire Brazil at the World Cups of 2006 and 2010, and recent wearers, including Ganso, have fared little better.