[1]What seems like toilet training to dog owners is littering to the general public. Letting your dog answer the call of nature on the streets and walking away without cleaning up is bound to stir pedestrian annoyance at some point or other. Negligence of this kind has a way of catching up on you.
A small Spanish town has had just about enough of this; its people have decided to take matters into their own hands to teach dog owners a thing or two about littering the roads. They have employed a bunch of volunteers who are on the lookout for owners who fail to clean up after their pets, reported The Telegraph.
And what do they do? The volunteers figure out the name of the dog by starting a conversation with the owner before parcelling up the mess and sending it right back to them! It is marked ‘Lost Property’ and delivered by courier to the owners’ address.
This innovative form of penalty has sent out the zero tolerance message with resounding success: there has been a 70 per cent drop in the amount of dog mess found on the streets. The campaign was conceptualised by award-winning advertising agency McCann, who won the ‘Sol de Plata’ award at the Ibero-American Advertising Festival.
This isn’t the first attempt made to revoke this trend. Last year in a similar attempt to deal with this issue, a remote controlled car with dog mess chased pet-owners marked with a label that read, ‘Don’t leave me – pick me up’.
Links:
[1] http://103.241.136.51/t12jpg-575