Empowering parents

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It is likely that Robert Vadra read the biography of his mother-in-law as published and picked up on the term ‘aam janta’ from my friend’s book

Farrukh Dhondy [1]

Money can’t buy you everything, and certainly not time with your kids. Young, working, urban parents are forever fighting for time. And then, there are other problems like the lack of family support in nuclear set-ups, financial hassles and issues pertaining to the overall all development of their children. So, they are forever trying to deal with guilt and anxiety.

Corporate high-flier-turned social-entrepreneur, Nitin Pandey is working to find answers to some of the pressing problems of today’s parents.
The 33-year-old has created Parentune, an online community to empower parents. “After working in various areas of child development for seven years, I understood various aspects of the sector. I came across young working moms, who have no elders around to guide them, have a tough time to dealing with the nutrition-related problems of their kids. There are young dads, who are finding it hard to choose the right school for their children as the options are so many,” says Nitin, who has worked in the areas of healthcare, FMCG, early learning years and pre-schools, schools and school solutions.
Parentune, along with an active and validated parent community of 4,500 odd members has a panel of experts to address the specific queries of the parents.
“As an online platform, the site can be accessed as per their requirement, time, schedule and even on the go,” he says.
This particularly works for today’s tech-savvy moms. So, an interesting feature of site is Parent Talk, where a parent starts a “topic” and other members can join the conversation and finally addresses by an expert on the site take the conversation further. “An empowered pro-parent community is crucial in order to improve the child development and education ecosystem. So, we focus on making parenting a joyful experience and helps in reducing parental anxiety,” he says.
Nitin is not a parent yet, tells us that here is a personal mission attached to the social venture. “I am creating a perfect ecosystem to welcome my child,” he smiles.