Nokia India announced its association with Spanish football club FC Barcelona at an unveiling here making the mobile company the first Indian brand to collaborate with the Catalan giants.
The association, which was formalised Sunday, is aimed at creating an engagement platform to bring Indian fans closer to European league football. Nokia India also unveiled its new brand campaign for this association, "Tiki Taka with Nokia Lumia", to broaden consumer engagement around club football.
Through this association, Nokia India and FC Barcelona will reach out to football enthusiasts through retail, on ground activation, television, and digital and social media.
Commenting on the association with Nokia, Antoni Rossich, CEO, FC Barcelona said: "We value our association with Nokia India very much and are very excited to be here, to engage with football enthusiasts across the country.
The consumer campaign, unveiled jointly by Nokia India and FC Barcelona, will run for six months, enabling fans to constantly engage with the brands through a variety of touchpoints including digital, television, on-ground activation and an exclusive mobile app on Nokia Lumia smartphones.