Fujifilm to sell 2.5 lakh cameras in India in FY13

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Japanese camera maker Fujifilmtoday said it is targeting over 35 per cent growth in the Indian market this fiscal, aiming to sell up to 2.5 lakh units. Fujifilm India sells 12 camera models in the country.

"From April-March period, we are planning to sell between 2 lakh-2.5 lakh camera units in the country. Last year we sold 1.8 lakh units here," Fujifilm India Managing Director Kenichi Tanaka said.'

The company is aiming for Rs 800 crore in revenues from Indian market in 2012-13, he added. It had posted sales of Rs 500 crore last fiscal, which contributed for around 1 per cent of its total global sales.

For the fiscal ended March 31, 2012, the Japan-based Fujifilm Holdings Corporation posted global revenues of USD 27 billion.

"The ratio (contribution of India to the global revenues) is continuously going up," Tanaka said.

The company, which on Tuesday announced the launch of premium compact camera 'XF1' in the Indian market, said it plans to invest Rs 15 crore on marketing activities during the festive season.

"We plan to invest around Rs 10-15 crore on marketing during the Diwali period. We are expecting revenues of Rs 40 crore from these two months of festive season," Tanaka said.

The company had achieved around Rs 25 crore in sales during the festive season last year, he added.
Commenting on future product launches, Tanaka said the company is looking to introduce a aterproof camera in the Indian market next year.