Starring the state’s brand ambassador Shah Rukh Khan, an advertisement highlighting the strengths of West Bengal was released on Saturday.
Part of the “Bengal Leads” campaign to attract investors and tourists into the state, the two-minute promotional film talks of a new resurgent Bengal consistent with Rabindranath Tagore’s dream of “Sonar Bangla” (Golden Bengal).
With the Rabindrasangeet tune of Banglar Mati Banglar Jol playing in the background, the Bollywood “baadshah” proudly says, “There is something special about Bengal”.
Officials of the state information and cultural affairs department said a positive and vibrant image of the state will be created through a series of campaigns and advertisements fronted by King Khan.
In the next few days the video will be released on national TV channels.
With breathtaking shots of the forests of Sunderbans, the mountains and rivers of north Bengal, the advertisement not only showcases the natural beauty of the state but also highlights the rich cultural heritage of Kolkata and in Tagore’s abode of Santiniketan.
The religious sites in the state such as the famed temple of Kalighat, Dakshineswar and Belur Math also feature in the promo film.
Also talking of economic activities in the state, it highlights industrialisation, agricultural growth, skilled artisans and handicrafts.