Parents in the UK splash out more on new clothes, accessories and school uniform for their little girls than they do on their sons, according to a new study.
Researchers have found that more than a third of parents who have both a son and a daughter admitted that they are more likely to spend the most on their little girl’s clothes.
Almost half of those who have a daughter said they love shopping for girl’s new clothes, with 41 per cent believing they spend more on them because the clothes are cuter than outfits for boys, the Daily Mail reported.
The study found that parents will splurge £212 on outfits for their daughter to wear on special occasions and just £170 on their sons.
New tops, trousers and underwear see a further £622 spent on daughters while just 568 pounds is spent on the same items for boys each year.
Over the course of 18 years, that amounts to a total of £24,084 spent on a girl’s wardrobe compared to just £21,811 on clothes and shoes for boys, according to the study commissioned by UK clothing brand, F&F.
Even pyjamas, slippers and dressing gowns see those with girls part with more cash — £162 a year compared to just £141 for boys nightwear.
Four in 10 parents put the higher cost down to girls being easier to shop for while 37 per cent say it is just because there is more choice for young ladies.