Tata Motors has launched its fourth Jaguar and Land Rover dealership in the country in Hyderabad in association with Inline4 Motor. There are two outlets in Mumbai and one in New Delhi. India’s luxury car market is still small with annual sales of 12,000, but growing at a fast pace.
After announcing the appointment of Inline4 Motor as its dealer for Hyderabad, Mr S. Krishnan, senior vice-president (commercial), passenger car business unit, Tata Motors, said, “As part of the phase one expansion, Hyderabad is one of the key markets identified for premium cars and SUVs.
This is one more step towards tapping full potential in the identified markets.”
The luxury car market size for Hyderabad is pegged at about 500 vehicles annually. JLR will be offering its entire product range at the new outlet, which was inaugurated by Deccan Chronicle Holdings Ltd vice-chairman, Mr T. Vinayak Ravi Reddy.
According to Mr Rohit Suri, head of premier car division, Tata Motors, premium market segment — both assembled in India and imported to India — is growing. About 12,000 cars are sold per annum in the premium luxury segment, which JLR belongs to.
Tata Motors, he said, would be expanding its network to other metros soon and match Mercedes Benz and BMW in the number of total dealerships.
The rival luxury car companies have about 12 outlets in the country. In the last one year, Mr Suri said JLR has sold 220 Land Rovers and 80 Jaguars and would market the brands more aggressively going forward.