KJo’s SOTY plan backfires

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When Karan Johar unveiled the promos of the Chikni Chameli number from Agneepath on YouTube, the response was phenomenal. There was so much of interest generated in the song, and the film, that people were talking about it for days even before it released. Perhaps KJo hopes that the same strategy would work wonders for his project Student of the Year.

Accordingly, the filmmaker put up the promos and the first look of the movie on various social networking sites giving audiences a chance to review the teasers and then post a comment about whether they “liked” or “disliked” it.
Now, SOTY is KJo’s most ambitious film yet and one very close to his heart, and he was fairly confident that the slick, youthful promos would meet with netizens’ approval. “He even released the trailer on YouTube, but to his dismay, more of the viewers chose his “dislike” option, rather than the “like”. The negative feedback made Dharma Productions hit the panic button,” a source from KJo’s production house revealed.
Within a week’s time, the trailers were pulled off the Internet, our mole tells us: “Creating the wrong kind of publicity for the film is simply not an option. Karan has taken a huge risk by working with complete newcomers in this movie and he can’t afford to have it blow up in his face.”