It’s raining gold

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Kareena Kapoor flaunts a look in gold with panache

It’s a gold rush in the beauty circles as the yellow metal rises up on the popularity charts in skin care products and treatments. It is popping up to be the hottest colour for the season. Colloidal gold and gold nano flakes cited as effective forms for ageless glow and are safe for both men and women.

Clint Fernandes, skin and make-up expert from Lakmé, which has presence in all metros, is famous as the man who has created trendsetting looks for many Bollywood faces. He works by analysing international make up trends for the season and adapting them for the Indian skin tone.

Colour me gold
We as Indians are not alien to the concept of using gold in treatments. In India itself we have used several metals like gold, silver and copper in Unani medicine as well as certain Ayurvedic preparations. Mostly made for internal consumption, the concept of using gold and silver in skin care was also prevalent. Gold has high antibacterial properties that reduce acne. Also, regular usage of gold masks and gold facials give a subtle glow to the skin for many days as well as makes the skin lighter.
Gold collagen masques that use 24 karat gold dust to hydrate, nourish and tighten your skin have become extremely popular due to their proven benefits. It is for those who wish to indulge their skin in luxurious treatments that gives their skin an instant radiance and feels
supple.

The gilded beauty
The property of gold nano particles carrying high amounts of oxygen to the cells without any toxic residue has been mentioned even in scientific circles. The use of gold is also popular for its skin cell regeneration properties. Rubbed on the skin it revives and initiates new cell growth also causing the production of collagen which decreases fine lines, wrinkles and other visible signs of aging.

Man can too
Additionally, it’s not just the women who are now increasingly looking for such services; it’s also the men who do not want to be left far behind when it comes to indulgent skin care. Besides just beauty the medical properties of gold are famous in Egyptian, and Chinese cultures as well. Today, a wide range of treatments as well as over the counter products are available offering the precious metal in some form or the other. Skin scrubs, gold facials, and face packs, gold infused night creams, gold body wraps and scrubs and the list goes on.
Though most over the counter gold creams and facials are standardised and FDA approved for authenticity, the spa treatments and salon facials should be scrutinised to check if real gold is being used and one is not getting duped.