Image express

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Lata Goenka-Kedia, founder and director of Maximum Effect Image consultants

A visual impact is of crucial importance in both your personal and professional life. Are you being perceived the way you want to?

Do you run the risk of being a fashion victim or do you know how to select the right trends that work for you? Lata Goenka-Kedia, founder and director of Maximum Effect Image consultants shares her pick of the top beauty trends this season, and her style secrets for looking your radiant best.

Pop of colour
The summer sun brings about bright colours that glisten on your skin. Pack a colour punch by playing with hot colours such as coral, purple and aqua. A secret tip: Keep the colours limited to a small area of your face to avoid a clown like effect, such as coloured eyeliner for the eyes. Pair bright eyes with a nude mouth or neon coral lips with bare eyes for a balanced yet summery look.

Fresh face
Too much makeup is an instant image buster. That doesn’t mean you go bare faced though. Keep makeup in neutral, skin tones that discreetly highlight your best features. To make this look work well for you, you must make sure the base you’re working on is in good condition which is your skin. Go for a skin analysis and follow a regular skin care regime that is suitable for you. A secret tip: Choose a tinted moisturiser with a high SPF for the hot summer months to keep your complexion from looking caked up. Also, dab a lightweight highlighter or foundation on the centre of your eyelids to give you an instant eye lift.

Bring out the romantic in you
Channel your inner femme by fluttering those long lashes and creating washes of pretty pastel shades. Remember, the look is more feminine than childlike. Luscious lashes with a soft peach or pink mouth takes you right back into the glamour era of the 1920s with a modern twist. A secret tip: Find a lip stain or lipstick that is just one or two shades brighter than your natural pout and dab it on with your little finger to create a just-been-kissed look.