Indian families appear to be willing to spend more and be merrier while holidaying. This latest trend in travel came to the fore during a survey at the inaugural of Asia Pacific Family Travel 2012.
Typically, the length of stay for domestic family travel is four days, while that of international family travel is eight days.
According to the survey conducted in key cities in seven Asia Pacific markets including India, an estimated 44 million people travel on family holidays annually — chalking up an annual spend of $29 billion.
Respondents in the survey indicated that they were willing to spend even more per trip, auguring well for the huge opportunities for the travel and hospitality industry in this region.
The independent survey by Turner Media Solutions, in association with Holiday Inn Hotels & Resorts, aims to understand more about the growth and opportunities in this travel segment.
According to Betty Wu, research director, Turner Media Solutions, “this unique survey shows the importance of family holidaymakers to the industry and reveals opportunities out there for travel brands.
More and more families in Asia Pacific have considerable disposable income and the study shows they intend to spend.
” About 74 per cent of 10,000 individuals in India, Singapore, Malaysia, Indonesia, Thailand, the Philippines and Australia, surveyed, said they travel with family members aged 19 and below.