Bold is beautiful

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She loves fashion and she loves the beach. Hardly surprising then, that a self-confessed beach bum and fashionista, Ambika Sanjana, chose to turn her passion for the shores into a full-fledged business opportunity.

In Mumbai to launch her brand Bika’s latest Rajputana collection, the bikini designer is all smiles about her new venture. “I have grown up by the beach all my life. I was born in Mumbai, completed my schooling here, and then moved to Miami and Los Angeles for college and work. And since I love fashion, I had to bring together two of my most favourite things in the world,” she says. Around 4-5 years into professional bikini designing now, Ambika has dressed the likes of Hollywood celebs like Mariah Carey, Eva Langoria and Rachel Smith. She believes her designs are a combination of timeless fashion and bold glamour. “I have been and will always be an avid Bollywood fan and my work reflects that. It’s colourful, dramatic and timeless, just like our films,” she says.
Talking about her Rajputana collection, she says, “Rajasthan has always spelt royalty and grandeur. I have used vibrant hues, kundan embellishments and rich fabrics to bring out the character of strong Rajasthani women.”
Having already launched her collections in LA and Miami, Mumbai is the third location on Ambika’s list. The designer will head to the Spanish town of Ibiza next, but before that she hopes to have a brief pit stop in B’town.