After Tamil Nadu, Andhra Pradesh and Karnataka, Uninor, a leading mobile service provider, launched its unique dynamic pricing plan in Uttar Pradesh and Bihar on Monday.
Under this game-changer plan, a mobile customer can avail discounted rates that change with time and location of the call. The discounts range from 5 to 60 per cent per call per minute and enable the customer to avail a sizeable rebate on his calls.
Talking to reporters here on Monday, Mr Frode Haugen, EVP-UP East, said that the dynamic pricing plan had been made possible through a complex technology that simplifies the process for the customer.
Uninor, which had the biggest launch in the global market five months ago, now boats of one million customers in UP East alone. “We are covering the largest footprint in terms of area and our thrust is now towards the rural interiors. We have 50,000 outlets through which this dynamic pricing plan will be made available and we also have 16 Uninor branded vans that will travel into the rural areas,” he informed.