It seems getting shot down by the censors is the best way to win the fans’ attention. Bittoo Boss is the latest case in point; after the first promo of the film got pulled up due to usage of abusive and slang language, it went on to record more than 1.5 lakh hits on YouTube.
“The film’s promotion has started off on a good note, and though it stars newcomers, it has created a lot of buzz,” informs a senior production member. “However, the makers don’t want to get on the wrong side of the censor board, and so they have made another, more ‘family friendly’ version of the promo, featuring what they feel would be acceptable lyrics.” Bittoo Boss, which comes from the same people behind last year’s hit flick Pyaar Ka Punchnama, stars newcomers Pulkit Samrat and Amita Pathak.