Wannabe celebs hit jackpot

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The self-made strip-tease star Poonam Pandey has dedicated a video called “Double Treat 219” to Virender Sehwag and tweeted about it to her 87,508 followers. Meanwhile Pooja Missra is acting as a translator to Andrew Symonds on Bigg Boss and viewers can’t seem to get enough of the “spare me” girl.

It is not just the women; Kamaal R. Khan a.k.a KRK is a Twitter hero with over 26,000 followers.
A flop model, a hyper-angry VJ and a self-obsessed “showman”, these wannabe celebs are the talk of the town. But what is it that makes them the most wanted?
“Either they say something controversial or indulge in something unacceptable. A publicity stunt is their ticket to fame. Then it turns into a demand and supply chain. People want to get more out of them, so they oblige,” says TV actor Arhaan Behl.
“Any publicity is good publicity! They do it for the cameras and those who are desperate for publicity really need it,” says actor Aindrita Ray. But, the publicity, fans and thousands of followers online may be manufactured, believe some. “How do you know that all of them are actual fans? Half of them might be fake profiles created to follow these wannabe celebs. Each one of them has his own PR agent,” says Victor Mukherjee, supervising producer, Red Chillies Idiot Box.
“Their characters are memorable. They amuse people, so it works for people and works for them,” adds Mukherjee. But while it works for a few, it doesn’t work for others. “I don’t follow anyone. I have no clue about their lives and I don’t intend to keep track of them,” says actor Ronit Roy.
There are others who are critical of the image that these wannabe celebs have created. “It is an inherent problem with us. Why do we need to look up to them as celebrities?” questions television actor Chetan Hansraj.