Wacky lyrics hit music jackpot

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“My poor broken English lyrics, written in a silly tone, and borderline singing have proved to be advantageous for the success of this song. People universally want only simple lyrics and simpler tune from filmmakers,” lyricist and singer Dhanush admitted as his Tanglish (a mix of English and Tamil) song Why this Kolaveri became a global rage.

The bottomline here is that entertainment can be satisfying without being relentlessly intellectual and you don’t have to really know the language to love the song. Experts from the music industry agree that music fans also enjoy nonsensical and so called no-brainer songs.
“Today people like songs which are easy to recall and peppy. It should have rhythm and should be hummable and catchy. Why this Kolaveri was liked by 13 million people, of them at least 12 million would be fans below the age of 21. Today, language and lyrics are not really important for a song. Songs full of slangs and a ‘chill-out’ attitude appeal to youth the most,” says music composer Vineet Malhotra from the band Shadow.
Even in the past, songs in different languages, with non-serious lyrics and popular beats, have been a rage. Songs like Didi by Khalid, or songs by singer Weird Al Yankovic, who came up with mock versions of popular songs (Beat It by Michael Jackson spawned his Eat it) were a huge hit. Also, a Malayalam song titled Arial, by a south Indian band, fascinated Indian music lovers.
Subir Malik from Parikrama agrees and shares, “There are millions of regional songs and how many of them turn major hits? This live song is a hit and turned on the youth as melody and beats can capture the youth’s attention.”
Also, in this new age, technology plays an important role in making a song go viral. “The new Aloo Anday song, conceptualised by ‘liberal fascists’ and sung in everyday Punjabi, suddenly emerges in the shape of a highly catchy and jangly little tune. People today are just looking for that one spark in music that can hook them forever,” adds Subir.
Songs with catchy vibes soon become the new anthem of the youth. “Anything remixed well with good beats nowadays becomes a hit. Why this Kolaveri or Aaloo Anday have catchy lyrics, which initially sounded like absurd songs to me, but I loved them later. The meaning is nothing but the music is just completely sensational. The lyrics are funny. After listening to this, one wants to listen to more such regional songs. This has, in a way, opened doors for regional music,” says Akhil Malik, a music lover.