The film may be titled Ladies vs Ricky Bahl, but the ladies themselves haven’t been promoted at all. Yash Raj Films, in their attempt to promote Ranveer Singh to the hilt, may have completely sidelined the actresses. Even Anushka Sharma has only been mentioned a few times while the other two — Parineeti Chopra and Dipannita Sharma — haven’t even mentioned.
“Agreed Ranveer is a hot commodity, but one does miss the presence of ladies here,” says a film enthusiast. The first music video Aadat Se Majboor shows many girls without focussing on these three.
Is it a strategic move though? To establish Ranveer’s character as the main one, more important than the others? But it’s been some weeks since the first look was revealed, and yet he’s the only one being promoted.
Rafiq Gangjee of YRF says, “Every film sets and demands its own marketing and promotional strategies. For Ladies vs Ricky Bahl, we felt it would be much nicer if we let people first discover the debutant talent in the film. It would make the introduction more meaningful, and besides, we would prefer their performances to speak first.”