People can ‘see’ food flavour before tasting it

Apr 13, 2013 |

People can “see” the flavour of foods before actually tasting them, a new study has claimed. According to research presented at the American Chemical Society’s meeting in New Orleans, the eyes can beat the tongue, nose and brain in the emotional and biochemical balloting that determines the taste and allure of food.

“There have been important new insights into how people perceive food flavours,” said Terry E. Acree.
“Years ago, taste was a table with two legs — taste and odour. Now we are beginning to understand that flavour depends on parts of the brain that involve taste, odour, touch and vision. The sum total of these signals, plus our emotions and past experiences, result in perception of flavours.

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