Rey of musical hope
At the time of Justin Beiber and Rebecca Black, who have become overnight singing sensations thanks to social networking sites, here comes another talented singer. 25-year old Indie pop singer Lana Del Rey, with her single hit song Video Games has clocked over two million hits on YouTube in two weeks. She has already bagged the Q Award as the Next Best Thing in music, and has several singers appreciating her raw voice and haunting lyrical quality.
But not many know that Lana Del Rey has undergone a sea change to become who she is. For starters, her birth name is Elizabeth Grant and she was known in the music circles as Lizzy Grant. After supposed facial corrections and a changed name, luck is favouring this young singer. So how far do cosmetic corrections and an image makeover take you?
Megha Girish, a Karaoke singer who has represented the country on an international platform feels talent precedes everything, “The biggest example is Adele, who has a phenomenal voice and doesn’t pay much attention to her appearance. On the other hand, singers like Beiber, Rihanna and Rebecca Black bank more on their PR firms than their voice.”
Band managers feel a performer’s marketability is a carefully worked out algorithm. It is believed that Del Rey’s PR firm is the same as popular singers like Adele and Bjork. Jayesh, band manager of Bombay Bassment says, “Though talent goes a long way, it is a carefully manufactured formula of advertising, PR, media appearances, fashion sense and so much more.”
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