Fashion designer Narendra Kumar believes in fulfilling his social responsibilities along with maintaining the glitz and glamour of his profession. The ace designer is going organic for the first time with his collection for the India Resort Fashion Week in Goa.
“The specialty about an organic fabric is that the dyes are made from organic material such as flowers collected from temples. It is made by youngsters in slum areas. So apart from being eco-friendly, it’s a way of empowering them too. I am experimenting with the idea and if it clicks, I’ll use it more often,” he says.
The collection that has been christened Osonai means “offering to God” in Japanese. “The colours in the collection are inspired by left over marigolds in the temples, along with coconut shells and other herbs and plants,” he adds.
Narendra, who has been in the fashion business for many years now, expressed that apparels created out of organic fabrics are usually shapeless and with this collection, he wants to change that. “When we look at organic fabrics, we always look at them as being loose and disfigured. They are mainly textiles without a sense of tailoring. I have given it a tailored edge that will be a completely new aspect to organic clothing,” he says.
The collection will be slightly on the higher side in terms of price points, but Narendra justifies the range saying, “They are naturally more expensive because of the fact that they are hand dyed and require a greater effort in terms of skill. Also the fact that it is empowering people, justifies the price.”
Finally when asked whether a Bollywood face would showcase his collection, the designer says that it won’t be the case. “Usually my shows have Bollywood faces walking the ramp, but not this time. The whole story is organic, so I want to keep it simple,” he concludes.

Ace fashion designer Narendra Kumar believes in fulfilling his social responsibilities along with maintaining the glitz and glamour of his profession. Taking a cue from this, Narendra is going organic for the first time with his collection for the ongoing India Resort Fashion Week in Goa.

“The specialty about an organic fabric is that the dyes are made from organic stuff, from flowers and herbs collected from temples. Young people in slums, who are trained to do this, make these. So it’s a way of empowering them. I thought it was a good idea to work on it, it’s the launch of an idea right now and we’ll see how it goes and if it works, we’ll work on this idea more often,” said Narendra.

The collection that has been christened Osonai, in Japanese means offering to God. “The colours in the collection are basically inspired by left over marigolds in the temples, along with coconut shells and other herbs and plants,” he informed.

Narendra, who has been in the fashion business for many years now, expressed that apparels created out of organic fabrics are usually shapeless and with this collection, he wants to change that.

“When we look at organic fabrics, we always look at them as being unfitted, loose and disfigured. They are mainly textiles without any sense of tailoring to it. What I have tried to do is to bring some form of modernity. I have given it a tailored edge. That will be a completely new aspect to organic clothing,” he said, adding, “When organic comes to mind, you think of shapeless, textile and basic stuff, it has never been looked on to make it fashion. That’s what I’m trying. Giving it a fashion sensibility with my signature style, which is tailored fabrics.”

The collection will be slightly on the higher side in terms of price points, but Narendra justifies the range saying, “They are naturally more expensive because of the fact that they are hand dyed and require a greater amount of effort and also the fact that it is empowering people. I think that justifies the price we are looking at.”

Finally when asked whether a Bollywood face will showcase his collection, the designer refused. “Usually my shows have Bollywood faces walking the ramp, but not this time. The whole story is organic, so I don’t want to give it a twist. The collection should be valid for itself. And I don’t want to extend any other thing in it.