Fun on the menu as pubs cash in on IPL
Shots named after IPL teams or free drinks on every boundary and many other such deals have been the mantra of many restaurants, clubs and bars in the capital to increase the footfall during the IPL season. However, some places have come up with quirky and innovative deals.
At Soshio Lounge, besides an IPL menu on offer, the theme of the entire restaurant has turned cricket-centric. “The game becomes more interesting when there are prizes on guesses. So if someone predicts the outcome in the first five overs, we give them a special discount,” says Apoorva Jain from Soshio. He says that the cricket theme has attracted many people. “I think it sets a certain mood,” he says.
Frustration when the team one is supporting is not doing well can now be vented in a novel way. The 567 at the Grand Sartaj, Green Park, gives its customers an option to break crockery every time they are disappointed with their team’s performance. “While planning the promotions, it just struck me that we need to release the frustration when the teams perform badly. Throwing and breaking has always been one of the best ways. Hence, we now have that as an option at our joint. However, the customers have to pay for the losses incurred,” says Nikhil Kumar, marketing director, The 567. He adds that it has become really popular among youngsters. “Many of them come to watch the matches here just because of this offer,” he says.
Then there are special games to keep visitors engaged and entertained. Lemp Brewpub and Kitchen, as part of their theme ‘IPL Game On’, has a game of darts that comes with interesting prizes ranging from a free beer to a weekend getaway at a resort. “One just has to hit the right point on the board,” says Ishan from the marketing team of Lemp. They even have the Lemp Chugging Premier League (LCPL) where a person would chug a glass of beer to beat the best time on the leader board. “It’s an interesting concept as the game will continue for 21 days and best performer will be chosen as the winner,” says Ishan.
Also doing well are the separate spaces that give a big group their privacy. Hinglish: The Colonial Café has private gazebos on offer. “We have got a really good response even though we don’t have games or other promotional strategy. I think youngsters, who usually book the gazebos, are more entertained when they are with their friends,” says Shagun Somani, owner of Hinglish.
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