The rupee today fell by 24 paise to 53.74 in early trade, continuing its downward march for the fourth straight session at the Interbank Foreign Exchange, due to continued dollar demand from importers.

Continuing its upward rally for the third straight session, the rupee on Friday rose by a whopping 58 paise to hit over three-week high of 54.26 against the US dollar on the back of a sharp rally in t