When this report was filed, Air-tel’s campaign jingle Har Ek Friend Zaroori Hota Hai had clocked around 2.27 million views on YouTube, the video was shared over 81,000 times on Facebo

Who says that the glass ceiling has been broken? Men have ruled the roost in the top echelons of the corporate world since the beginning and it seems that they are not ready to give even an inch away without a fight, a challenge that women have taken head on. Though boasting a healthy and growing number of women executives, the top slots in India Inc. are more or less devoid of women, something which many blame on the lack of a clearly defined strategy by organisations.

A student of Deshbandhu College, Delhi University (DU), Saurabh Prakash thinks of himself as being “well-connected.” At least for all his friends and family, he is just an SMS away! “I have taken a monthly SMS package, which makes my messages cost nearly nothing,” he says. Another DU student, Parvathy Ramaswamy is high on

How often do we go to a traditional tour operator these days for holidays within the country? Hardly ever. With almost every cell phone being GPRS-enabled and vehicle service stations dotting the highways, all one needs to do is pack, get into a car and drive.

Voula Rentzou came up with the idea of Yiuco.com while she was cleaning up her closet. Since trashing her old clothes was out of the question, she thought of recycling them.

How often have you chosen “eco-friendly” products like soaps or bags over their commercial counterparts only to realise that these products are far more expensive than the latter?

Tanisha Kathuria is a girl with a plan. This year’s Boards, she hopes, will give her a chance to implement that plan. The key words — speed reading. So, what, exactly, is speed reading? “It’s the process of reading blocks of words at one time and putting down the gist of them,” she explains, “I learned the habit from my older brother. He took up speed reading while he was preparing for his engineering exams. He ex-plained the tricks of the trade to me.”

When exams are around the corner, it goes without saying that the pressure gets cranked up several notches. We’ve all undergone the same syndrome — nothing’s new. Or so we think.

Most of the water the urban world uses simply goes down the drain. The daily bath you and your family take accounts for the maximum water consumption in the house.
According to the National Building Code, the water supply for a residential apartment in a Class A city (population more than 1 lakh) is designed on the basis of 135 litres

Armaan Jaffer didn’t have many claims to fame until early December. Earlier he was just known as former Indian Test opener Wasim Jaffer’s young nephew. In December, things changed. It was then that this young man smashed 498 runs off 490 balls in an under-14 Giles Shield match, one of India’s major inter-school