IBM to help Axis Bank provide efficient customer care service

May 21, 2012 |

New Delhi

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Technology giant IBM on Monday said it has been engaged by Axis Bank in a large project to provide more efficient customer care services to its customers.

The financial details of the deal were not disclosed.

IBM will consolidate and manage the contact centre operations from the bank's existing 58 regional asset centres to a single mortgage contact centre, IBM said in a statement.

The contact centre will cater to inbound voice and email communications from bank customers, it added.

This will help Axis Bank benefit from additional potential revenue generated as a result of cross selling or up selling services or applications at the consolidated mortgage customer care centre, the statement said.

Axis Bank, a private sector bank, has more than 1,250 branches and 7,500 ATMs across the country.

"We evaluated various companies and found that IBM understood our requirements best and was able to demonstrate true value and a partnering approach that gave us the confidence to entrust this critical operation to them," Axis Bank senior vice-president (Consumer Lending) Jairam Sridharan said.

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