‘e-Gold’ lures customers
Keen to lure the computer-savvy new generation into the Akshaya Tritiya gold buying tradition, gold companies are now out with schemes to buy gold coins online.
Online jewellery retailers have demand catching up this year. Given the convenience and selection advantages, buying gold online appears a credible, hassle-free option for customers seeking secure payment gateways.
“Gold coins are more of an investment product and require no selection. So why should the customers have to bear the heat and rush during the day at the shops,” asks Ranjeeth Rathod, MD of Chennai-based MNC Precious metals. The firm has unveiled its online bullion portal that lets people buy gold coins online which will either be delivered through Speed Post or Blue Dart Express.
Going a step further, the firm has even unveiled concept as dial a coin that lets one order gold coins over phone and pay on delivery at their homes. “Unlike jewellery coins are standard items and hence they don’t warrant customers’ physical presence in shops. In fact, buying coins should be as easy as through a click or dial just like ordering a pizza,” opines Mr Rathod, the brain behind this concept.
Explaining that the sales before Akshaya Tritiya double or go up three times every week, Gaurav Issar, CEO,Jewelsnext.com, said, “Everyday we do about 25-30 transactions. But on Akshaya Tritiya alone, the transactions shoot up to 300-400. We deliver gold on the same day the order is placed.”
During this season, we do over 1,000 transactions in a span of two-three weeks which the website generally clocks in a month, says Kalavani Sadagopan, senior vice-president,Caratlane.com, leading online retailer of diamonds, gold coins and jewellery.
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