Anil Ambani, CBS launch English channel in India

Oct 28, 2010 |

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Washington: Anil Ambani, in collaboration with CBS, has launched an English-language channel in India.

Ambani’s Reliance Broadcast Network’s joint venture with CBS Studios International has launched shows of sassy Judge Judy, and television personality and cooking show host Rachael Ray will anchor the weekday, daytime line-up, reports the Wall Street Journal.

And CBS’s new hit cop show Blue Bloods will be the newest thing for Indian television on Thursday nights.

Entertainment Tonight will be broadcast in India 12 hours after the US broadcast as will the nightly broadcast of another celebrity news and gossip show, The Insider.

Saturdays and Sundays will each have six-hour marathons of CSI: Crime Scene Investigation, CSI: NY and CSI: Miami.

CBS has plans to launch two more channels once Indian viewers prove they are willing to pay to subscribe to them.

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