Red light area turns into art hub

A shabby area of Berlin best known for its curb-crawling prostitutes and drug dealers is recovering some of the Bohemian allure of its glory days in the 1920s as low rents and its central location lure art galleries.
Art lovers are surprised to discover such a wealth of galleries on and around Potsdamer Strasse, a long artery stretching southwest from the revamped and now-glitzy Potsdamer Platz to the traditional gay stronghold of Schoeneberg.
The galleries, numbering nearly two dozen, are often tucked away in quiet courtyards or hidden in grand 19th century buildings.
“This creates the kind of intimacy art lovers appreciate. Visitors feel exclusive as if they were discovering secret places,” said Sassa Truelzsch, whose eponymous gallery off Potsdamer Strasse focuses on contemporary art installations.
“I was the first one to move here (in 2006), and I felt as though I was the only gallery owner in Berlin. Visitors arrived by chance, surprised to find an art gallery in such a context, while today we count almost 30 visitors daily,” she said.
Also helping to draw in both new galleries and visitors is the area’s proximity to such architectural jewels as Mies van der Rohe’s glass-and-steel New National Gallery and Hans Scharoun’s tent-like Philharmonic concert hall.
The process is typical of Berlin’s dynamism and capacity for reinvention, said Juerg Judin, a partner of the Nolan Judin gallery on Potsdamer Strasse, which also has a base in New York.
“Berlin represents a unique case in the art world... The city constantly rediscovers its forgotten cheap areas, making them become in turn the main hub of the city’s art scene before disappearing again shortly after,” he said.
During the Weimar Republic, when Berlin was a byword for Bohemian revelry and sophistication, the arts flourished in a neighborhood where screen idol Marlene Dietrich had grown up and which was also home at different times to filmmaker Billy Wilder and to British author Christopher Isherwood, whose novel Goodbye to Berlin inspired the musical Cabaret.
Truelzsch is optimistic about the area’s prospects.
“Potsdamer Strasse can really establish itself as the new Berlin pole for art having as its centre the New National Gallery and the Philharmonic,” she said.
“People live here, the area is fantastic and still has much to offer and much still to be discovered,” she adds.

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